Project: event branding, event directory

Over the last year, ABC Design has been working on the Partnerships in European Tourism programme, an EU initiative aimed at supporting EU tourism businesses and operators wishing to expand their businesses into the Chinese and US markets.

The programme was made up of eight conferences and B2B matchmaking events, in Europe, China and the US market. The events in China form part of the 2018 EU-China Tourism Year.

The events were instantly recognisable through the clean and clear branding, that we created to work alongside with the EU’s brand.

Along with the branding, we produced all eight event directories and promotional material in both English and Chinese, and ensured delivery on time to a very tight production deadline.